Starfish Retention Solutions Expands Management Team with Appointment of Two Executives

Student Success Company Opens New Headquarters in Arlington, VA

Arlington, VA – Nov. 6, 2008— Starfish Retention Solutions, Inc., a leading provider of student success solutions, announced today the appointment of two executives to its management team. Joining the company are John Farley as chief technology officer and John Plunkett as vice president, marketing & operations. In addition, the company has established its corporate headquarters in Arlington, VA.

Starfish Retention Solutions offers innovative systems to help academic institutions identify students who are at-risk; encourage all students to receive help from the campus community; facilitate delivery of research-proven “student success” programs; and assess and benchmark these programs to support continuous improvement.

As chief technology officer, John Farley will provide technical leadership and oversight for Starfish’s software development, system operations, and information technology activities. Farley has managed the development of software applications for commercial, academic, and government entities, and brings a wealth of knowledge in agile software development, data management and data analysis. He has more than 20 years of experience leading the design and development of a broad array of applications with a special focus on large-scale distributed data systems. In previous roles at Makai Technologies, Inc. and Century Computing, Inc., Farley led major initiatives at such organizations as NASA, GE Medical Systems and INTELSAT.

As vice president, marketing & operations, John Plunkett joins Starfish with nearly 15 years of strategic marketing experience and will oversee operations management, as well as brand and identity development, lead generation, marketing communications, public relations, customer marketing activities, events, Web marketing and industry analyst relations. Previously, Plunkett served as vice president of marketing for GetWellNetwork, Inc., the leading provider of Interactive Patient Care solutions. Plunkett was also instrumental in the market growth and category definition of Blackboard Inc. (NASDAQ: BBBB) as senior director, planning & analysis.

Starfish Retention Solutions is also proud to announce its new corporate headquarters in Arlington, VA. The company’s new address and contact numbers are:

Starfish Retention Solutions, Inc.
1901 North Fort Myer Drive, Suite 702
Arlington, VA 22209
Phone: 703.260.1186

“The academic community’s response to Starfish Retention Solutions has been tremendous,” said David Yaskin, CEO & Founder of Starfish Retention Solutions, Inc. “The proven management experience that both John Farley and John Plunkett bring to the table makes them incredible additions to our organization. And, together with our new facilities, will further enable us to accommodate our growing client community while delivering on the promise of rapid innovation.”

About Starfish Retention Solutions

Starfish Retention Solutions is a leading provider of student success systems. The company offers a collection of software solutions that harness the power of the campus community in order to engage, motivate and graduate more students — securing valuable tuition revenue through student retention. Specifically, the solutions help institutions identify at-risk students in real time, based on their daily course work performance and faculty concerns, and then connect them to the resources designed to help (e.g., advising or tutoring), all while assessing which services and interventions are working. For more information, please call 703.260.1186 or visit


John Plunkett
Vice President, Marketing & Operations